soulsensei × contentmafia.

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soulsensei × contentmafia.

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contact@contentmafia.in · contentmafia.in

Partnership Proposal · July 2026

Your platform gives seekers their guides. We give your guides the reach they deserve.

A content, production & growth alliance between SoulSensei and Content Mafia - built around one idea: every sensei that grows, grows the platform.

90+ senseisOne production partnerAny city in IndiaNo rate card - a design conversation
soulsensei × contentmafia.
Who you are

A marketplace of 90+ senseis. And it's compounding.

0Senseis on platform
0Lives transformed
0Sessions conducted
0Community
Web · iOS · AndroidDaily free SoulSyncRecordings on every session

Figures as published on soulsensei.in · Jul 2026

soulsensei.in
SoulSensei homepage
SoulSensei investors

Backed by Blume Ventures, Bharat Founders Fund, Peercheque & TDV Partners - with operator angels from Nykaa, BharatPe and MX Media. Founded by Janhavi Parikh, who scaled MX TakaTak to 150M MAU in 18 months.

soulsensei × contentmafia.02
Our homework

We didn't skim your homepage. We mapped the machine.

1

20+ live sessions every weekday. Free anchors from 7:30 AM pranayam to 4 PM tarot build a daily habit loop - paid sits right beside free.

2

Every card says "Recording Available." You are already sitting on a daily content goldmine that nobody is milling into distribution.

3

The ladder runs FREE → ₹14,500. Monetisation depth exists. Discovery is the bottleneck - not the offer stack.

4

25+ modality tags, 14 intent categories. A taxonomy built for search - and ready-made hook language for reels.

5

Offline has begun. Sound baths in Mumbai, in-person tiles on home. Physical is clearly the next chapter.

Group workshopsGroup workshops · Mon-Fri programming
Personal sessionsPersonal sessions · ₹1,695-7,532
Practice libraryPractice library · 2-min videos
Regression therapy ₹14,500Deep-work 1:1 · ₹14,500 / session
Categories and experiences14 intent categories · upcoming experiences
soulsensei × contentmafia.03
The core of this partnership

Here’s exactly how partnering with us pays you.

Your model is elegant - guides sell workshops, courses and 1:1s, and the platform shares in every booking. So your ceiling is your senseis’ reach. We lift that ceiling, and you capture the upside three ways - while your moat deepens.

Three ways money reaches you. One way your platform gets harder to leave.

Tap each benefit to see how it works →

Every guide we scale sells more workshops, courses and 1:1s. That volume flows straight into platform GMV - and your commission on every transaction rises with it. More reach in, more revenue out.

The engagements we run with your guided senseis can carry a revenue share back to SoulSensei. Deals we close with your creators become deals you participate in - our growth is wired to yours.

A guide whose audience and income were built on your platform has every reason to stay. Higher retention, lower churn, deeper lock-in - the quiet compounding that protects your GMV.

Visibly thriving senseis are the proof that recruits the next wave of gurus. SoulSensei becomes the default home for spiritual creators - the brand both seekers and guides reach for first.

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The core mechanism

Every guide that grows, grows SoulSensei.

Your GMV is the sum of your senseis' audiences. Each reel that sends a thousand seekers to a guide's page compounds through the whole marketplace - bookings, recordings, referrals, retention.

Most of your 90+ senseis have the craft. Very few have a content engine. That is the flywheel's missing bearing - and it is exactly the thing we build.
This is the engine we install - and it spins for every sensei, in your favour.
01Guide publishes content
02Audience discovers the guide
03Traffic lands on SoulSensei
04Sessions get booked
05Guide earns more
06Reinvests in content
₹The flywheelContent is the bearing
soulsensei × contentmafia.05
The economics · from our end

What one scaled sensei is worth - to them, and to you.

This is the money maths behind the partnership. When we run the full engine for a coach, the numbers below are what we typically see per active, scaled guide - every month.

A scaled sensei earns / month
₹10-15L from courses & workshops
↓ after platform, team, ads & production
Guide keeps / month
₹4-5L in pure profit
SoulSensei’s share of the same guide
~₹10L / month
₹5L+ platform revenue  +  ₹5L for the dedicated services & team - per actively-scaled sensei.

Illustrative unit economics from our current coach engagements · actuals vary by guide, category & price point

₹1Cr+Reference point: our top guide already crosses ₹1Cr+ in revenue - and your roster is 90 senseis deep.

Monthly platform upside as senseis scale

₹50L
5
scaled senseis
₹2.5Cr
25
scaled senseis
₹9Cr
90
full roster

~₹10L / month per scaled sensei · onboard in waves - each guide you scale adds to the run-rate

Month 1-2Onboard · systems · first shoots
Month 3First workshops convert · early traction
Month 6Steady monthly revenue per guide
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Content Mafia

An operator-built content company. Not an agency deck.

Eight years in content - four of them deep inside the Indian spiritual & wellness creator economy - from ISKCON to independent healers and numerologists. We know exactly how this audience watches, saves and books.

StrategyProductionEditDistributionFunnelsPaid growth
Systems outlast talent. We are a content factory - everything we run for a creator is documented, repeatable and handover-ready - which is why it scales across 90 senseis, not just one.
0Years in content
0In-house team
0Videos / month
0Podcasts produced
0Studios live · Noida
0Engines in the group
soulsensei × contentmafia.07
Infrastructure

Walk through the sets your guides would shoot on.

Three purpose-built sets, tap any to play the walkthrough. Shot, lit and mixed by the same crew your senseis would get.

Prithvi set
Prithvi Set · Tap to play
Vayu set
Vayu Set · Tap to play
Agni set
Agni Set · Tap to play
10+ cinema camerasPro lightingBroadcast audioMulti-cam rigsIn-house edit baysCrew in any city · 1-2 hrs
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The partnership surface

Six ways we plug into SoulSensei.

01

Guide growth engines

Per-sensei content systems - hooks, buckets, calendars, edits - run as a repeatable program, not one-off favours.

02

Production anywhere

Shoots at our studios or in the guide's own city. End-to-end crew, gear, travel and post - one point of contact.

03

Content that converts

Ideation and content engineered to drive app downloads and active workshop participants - not just views.

04

Better use of your platform

We help senseis set up the right session pages, workshop listings and offers inside SoulSensei so seekers actually book.

05

Offline events & community

Live events, city meets and offline experiences that build a real community and feed active users back to the app.

06

Memberships & subscriptions

Guidance on membership and subscription models that lift retention and recurring revenue across the platform.

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The engine

Two recording days a month, 30+ ready assets.

For each sensei we run a monthly 2-day recording block and walk away with 30+ finished content pieces - reels, carousels, long-form and workshop-invite videos - engineered to pull views that convert into app downloads and workshop sign-ups.

Run this across even 10 senseis and the platform gains 300+ assets a month - every one a doorway to an app download or a workshop seat.
2DAYS
→

15+ reels · carousels
long-form · invite videos

Every monthly recording block

15+ reels carousels long-form invite videos
soulsensei × contentmafia.10
Distribution engine · The Reel Factory

For your biggest senseis: reach at scale.

Making great content is half the game - getting it seen is the other half. The Reel Factory (TRF) is our high-throughput distribution system for strong, already-growing creators.

We cut hundreds of reels a month from a guide’s content and push them across a managed network of fan pages and cover pages. One face, many doorways - so a mass audience discovers the guide, not just their existing followers. Distribution multiplies; the brand becomes unmissable.

100s of reels / monthFan + cover page networkMass organic reach

How amplification works

One hero sensei
↓
Fan pageCover pageFan pageClip pageCover pageFan page
↓
A mass audience meets the face - reach compounds far beyond the guide’s own following, filling SoulSensei workshops and sessions.

thereelfactory.contentmafia.in

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Hero case study · 01 - Yoga & Spiritual Educator

Hitesh: zero to 7-figure monthly revenue.

Our deepest engagement. We built the entire machine - content engine, offer architecture, launch systems, community - and in two years a multi-IP spiritual brand runs on it: courses, memberships, workshops, retreats and city meets.

BhavshalaBhavsangamBhavsangeetInstagram growthCoursesMemberships
7-figureMonthly revenue
432KInstagram · @hitesh.yoga
2Courses launched
hitesh.yoga Instagram
Hitesh MahawarHitesh Mahawar
100+Annual memberships · June 2026 launch month
30+New annual members / month · monthly workshop
1,000+Members in the monthly workshop
20K+Community in 2 years
800+Content pieces produced
30+Seats on every retreat
Next phase · November 2026A permanent offline space launches - the flywheel we built gets a physical home.
soulsensei × contentmafia.12
Case study · 02 - Numerologist

Ankit Batra: numerologist to India’s decision-makers.

We run the full content machine for Ankit Batra - numerologist to HNIs, CEOs, politicians and business families - across two brands from one production hub. We designed his studio, hired and trained his in-house team, and drive both channels daily.

Ankit Batra Official
reach & personaThe Batraa Numerology
authority & conversion
181KInstagram · @ankitbatraofficial
2 brandsOne production hub
HNIsCEOs · politicians · families
ankitbatraofficial Instagram
Ankit BatraAnkit Batra
Next phaseMake him India’s most recognised numerologist - and launch him to audiences outside India.
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Case study · 03 - Spiritual Teacher

Yog Bhooshan: built from zero across every platform.

We carved a distinct “Mantra Therapist” position out of a crowded spiritual category and built all of his social media from scratch - Instagram, Facebook and YouTube - into a combined multi-lakh audience.

0 → grownAll platforms from start
100+Organic workshop members / month
L1Profitable launches
yogbhooshan Instagram profile
Yog Bhooshan MaharajYog Bhooshan Mahar_
15+Reels recorded every month for organic social content
8+Long videos a month - workshop info seeded inside the reels
100+Organic workshop members join monthly from that content
1-2Focused shoot days - all his availability allows, given religious constraints; online & offline events both run
soulsensei × contentmafia.14
★Already a SoulSensei creator
Case study · 04

We already work with one of your senseis.

Meheck Mukherjee - international transformation coach, energy healer and author of three books - runs on our full stack today. She hosts “What’s Blocking Abundance” on SoulSensei this Tuesday.

30 reels + 4 carousels / moShoot → edit → postCalendar & SEORetreat landing page
We started with Meheck in June 2026 - 20+ posts already shot, edited and conceived end-to-end by us, several going viral. We took her on at ~2.4K followers: the exact under-10K stage most of your 90+ senseis are at today. Warm start, not a cold pitch - ask her how we work.
Meheck MukherjeeMeheck Mukherjee
Meheck Mukherjee
awakenwithmeheck
Transformation coach · Author
2.4KFollowers
860+Posts
3Books

Energy healer · psychic medium · Aikya retreat & CHI meditations. Face-forward, candid, unafraid of the topics others avoid.

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One group. Four engines.

The ecosystem behind the promise.

Podcast & videoIndian Podcast Studio

1,000+ podcasts produced. Three purpose-built sets, multi-cam capture, broadcast audio.

Brand & contentContent Mafia

Strategy, content engines, editing and distribution systems for creators and brands.

PerformanceAdshastra

Meta & Google ads that amplify a guide's best content and push qualified leads straight to their SoulSensei workshops and courses. Spend follows organic proof.

Creator studioContent Studio Noida

Where creators launch products - product shoots, e-commerce content production and launch-ready assets.

One point of contact routes a sensei to whichever engine their stage demands - first reel to full-funnel launch.
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Where we're headed

Our map is converging on yours.

Noida - NCR

Live now

Two studios operating. Full crew, edit bays, daily production capacity.

Your HQ is Worli. Your offline sessions have started in Mumbai. Our Mumbai studio lands exactly there - shared cities, shared momentum.
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How we could work

Three shapes this alliance can take.

A

Guide Growth Program

Per-sensei content engines run as cohorts we co-curate with you - hooks, calendars, edits, repurposing. The platform's guides become its distribution.

Most leverage
B

Production Partner

We become SoulSensei's official production arm - sessions, courses, offline capture, launch films - for any guide, in any city, on one SLA.

C

Full-Stack Alliance

Growth + production + funnels + paid, revenue-aligned. We build the machine with you and win when the marketplace wins.

We design it together in a working session - this is a conversation, not a rate card.

soulsensei × contentmafia.18
Knowledge & advisory partner

Why we get faith audiences right: Bhavya Srivastava.

Faith audiences are unlike any other - what resonates, what offends, who to reach and how. We don’t guess. Bhavya Srivastava, Founder of Religion World, is our Knowledge & Advisory partner, and has guided our spiritual and religious work since 2020.

23+ yrsIn religious journalism
Since 2020Building projects together
2019Religion World founded
IARJFounding member · global
Content guidanceAudience & outreachFaith & ritual accuracyPositioning
Bhavya SrivastavaBhavya Srivastava · Founder, Religion World
A veteran religion journalist and founding member of the International Association of Religion Journalists, Bhavya has advised ISKCON, Brahmakumaris and Gayatri Parivar. Religion World (est. 2019) is India’s foremost interfaith media platform - research-led coverage across Hinduism, Islam, Buddhism, Christianity, Jainism, Sikhism and beyond, read by millions.
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Next step

Let's give every sensei the stage they deserve.

One working session - your roadmap, our systems, a pilot cohort of guides. We'll bring the plan; you pick the senseis.

Speak to

Bhavya & Tanuj

Write

contact@contentmafia.in

Visit

contentmafia.in · Noida

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